Media Source:GTCOMDate: 28 September 2018views:2500
On September 28, the CGI Big Data Research Institutereleased the Sichuan Brand CGI Report at the first Sichuan Brand Conference 2018. The report analyzed the development of Sichuan's brands with Sichuan-based listed companies as research samples.
According to the report, in the first eight months of this year, Wuliangye ranked first in the CGI list of Sichuan's listed companies. Wuliangye performed well in terms of global media attention and discussion on social networking sites, with a satisfaction rate of up to 96%. Wuliangye is deservedly emblematic of brands in Sichuan-based listed companies.
The influence of the Wuliangye brand reaches the top, and Hongqi Liansuo reports the highest satisfaction
The CGI Big Data Research Institute is a big-data research institute jointly established by The Cover and GTCOM. The CGI, known as Cover Global Index, is China's first index data which combines global open big data, AI algorithm technology and in-depth consulting analysis under the guidance of academic institutions. "In a nutshell, CGI is an index indicating a brand's global influence," said Feng Peiyi, assistant to the general manager of Global Tone Communication Technology (Chengdu) Co., Ltd.
According to the Sichuan Brand CGI Report, the top ten brands included in the CGI list of Sichuan's listed companies are Wuliangye, New Hope Group, Chengdu Road & Bridge Engineering, Luzhou Laojiao, Datong Gas, Sinolink Securities, Swellfun, Tianqi Lithium, Eoptolink and the Bank of Chengdu.
Sichuan's three liquor brands entered the top ten of the list, indicating the evident advantages of Sichuan's liquor brands. "However, Eoptolink is the only Internet technology brand ranked in the top ten. This is where Sichuan's brands need to think as to how to use new technology to develop a new economy," Ms. Feng said.
The report also judged the sentiment of all brand information and calculated each brand's satisfaction ranking by global netizens. The top three are Hongqi Liansuo, Fusen-Noble House and Kanghong Pharmaceutical.
Overseas influence list of Sichuan-based brands, where liquor companies perform well
The report analyzes the overseas data of Sichuan's listed companies and obtained the overseas influence of Sichuan brands. The brand overseas CGI is an overseas influence index derived from a unique algorithm based on data such as brand-recognition rate and overseas social-media popularity.
Generally, among the brands of all listed companies in Sichuan, the top ten rated in terms of the overseas CGI are Wuliangye, Swellfun, New Hope Group, Sinolink Securities, Luzhou Laojiao, Tianqi Lithium, Huaxi Securities, the Bank of Chengdu, *ST Huaze and Tongwei.
In terms of the overseas social network's attention to Sichuan brands, Sichuan brands have the most room for growth and New Hope Group is the best performer.
Sichuan brands have, in recent years, vigorously expanded in overseas markets. Feng Peiyi said the brand overseas CGI will help Sichuan-based enterprises build a new perspective, provide the latest information, public opinion of the media and industry big-data insights in the global industry and help enterprises grow in compliance with international standards.
[Cui Jiang and Wang Yanghui, analysts from CGI Big Data Research Institute] Photography: Tan Xi, Wu Feng
Editor: Wang Ting